CHAPTER ONE

INTRODUCTION

1:1 Background of the study

Broadcasting is a global phenomenon and it is an essential aspect of any nation’s social and

cultural life. Its significance cannot be over emphasized; combining audio vision and motion the

broadcast media’s effectiveness in communicating information with speed and accuracy to

heterogeneous audiences has been proven over the years. Moreover the broadcast media have

helped the individual to share ideas not only within his immediate environment but also beyond its

social milieu so that by means of broadcasting the individuals can partake in ideas and

experiences that can enrich his life and help him live in a complex dynamic and human society.

Hitherto what passed as broadcasting in Nigeria were the re-diffusion services of the British

Empire Then the post and telegraph department was the sole authority responsible for distribution

of programmes to subscribers in Lagos Kano and Ibadan. Under this system; programmes were

distributed via landlines from the studios to the listening boxes for which the subscribers paid a

token free (Nwuneli 1985). However the emergence of the Nigerian Broadcasting Corporation

(NBC) witnessed a major departure from the earlier situation as the rediffusion stations were

transformed into fully operational radio stations. This development marked the entry into service

of the first broadcasting corporation of its kind in any British Colonial territory in African. By its

character the NBC was a non- profitable organisation with the express responsibility of carrying on

the service as a means of disseminating information education and entertaining provided that such

programme contents were not contrary to the avowed national interests of the country.

For television Chief Obafemi Awolowo then premier of Western region of Nigeria

established the first television in Nigeria and indeed African in 1959. The birth of the Western

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Nigerian Television (WNTV) has been described as accidental in so far as chief Awolowo

embarked on it due to his inability to use the services of the Federal Radio Station to reply to the

broadcast of then Governor General Macpherson over the constitutional matters of 1953 (Obata

1994). It would be recalled that Chief Awolowo was denied use of the Federal radio even when the

commission’s has an obligation to give objectives and impartial news and views to its listeners.

Thus angered by this and other related developments and taking into recognition the 1954

constitutional provision in which broadcasting ceased to be in the Federal exclusive list chief

Awolowo established in partnership with overseas Rediffusion company limited of the United

Kingdom the western Nigerian broadcasting corporation which by 1960 has introduced radio

broadcast over the whole region (uche 1989). Following the success of the of the western region

effort the other two regions in Nigerian then the north and the East upon realizing the power and

influence of radio and television went on to establish their own broadcast station.

In 1960 the eastern regional government set up the Eastern Nigerian Television station in

Enugu shortly after in 1962 the northern Nigerian regional government and British television

company- Grenada electrical company established a television station as an arm of the

broadcasting company of northern Nigeria (BCNN)in Kaduna.

However in Nigeria for several decades following the inception of broadcasting in 1957

(Obazele 1996) the industry led a sheltered life shielded from the winds of free market forces as

successive regimes ensured that the sector remained an exclusive monopoly of the central

government. Even the 1979 constitutional provision for the establishment of private electronic

media had much earlier experienced liberalization; the broadcast media remained as earlier stated

an exclusive preserve of government.

It could be argued that perhaps Government’s initial monopoly of the industry may not be

unconnected with the seeming potential of broadcasting as a tool for social change and engineering

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which as such ought not to be left in the hands of just anyone. Again it is the private entrepreneurs

that emphasize on the orientation towards exclusive commercialism rather than consideration for

national interest this may be another reason for government grip on the industry over the years.

But the much expected deregulation materialized in 1992 when the Babangida regime

promulgated decrees which liberalized the industry and also established the National Broadcasting

Commission (NBC). This decree (38) of August 24 (1992) empowered the NBC to regulate the

entire broadcast industry both public and private. This singular act by the Babangida’s military

presidency eclipsed over the 50 years of sole government domination of the sector in Nigeria.

Interestingly the action by government heralded a proliferation of private electronic media as

entrepreneurs and investors cashed in on the window of opportunity to invest so that at present in

Nigeria there are so many private runned radio and television stations operating in an atmosphere

of competition with the hitherto existing this background that this investigation is based on.

Essentially it examines the impact of the liberalization of the broadcast industry in Nigeria to

ascertain the positive and negative developments that have arisen since the deregulation.

Brief History of Enugu

Enugu state is a mainland state in south-eastern Nigeria its capital is Enugu from which the state

created in 1991 from old Anambra state derives its name. The main cities in the state are Enugu

Agbani Awgu Udi Oji-River and Nsukka.

The name of the state was derived from its capital city Enugu The word “Enugu” (from Enu

ugwu) means “the top of the hill”. The first European settlers arrived in the area in 1909 led by the

British mining engineer Albert Kist son. In his quest for silver he discovered coal in Udi Ridge

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Enugu state is one of the states in the eastern part of Nigeria. The state shares borders with Abia

state and Imo state to the south Ebonyi state to the east Benue state to the northeast Kogi to the

northwest and Anambra state to the west it have 17 local government area.

The state Government and the local governments are two levels of government in Enugu state and

in all the state s in Nigeria. Sullivan Chime is the current executive governor. He was elected on

April 2007 and was sworn into office on May 29 2007.

Economically the state is predominantly rural and agrarian with a substantial proportion of its

working population engaged in farming although trading (18.8%) and service (12.9%) are also

important. Electricity supply is relatively stable in Enugu and its Environs.

Every community in Enugu state has at least one Elementary school and one secondary school

funded and run by state government. Nigeria first indigenous university university of Nigeria

Nsukka (UNN) is located in Enugu state. The state also hosts the Enugu state university of science

and Technology (ESUT); Institute of Management and Technology (IMT) e.t.c Enugu state is over

3.3 million people.

1:2 Statement of Problem

The purpose of this study is to know to what extent social development programmes succeeded

in achieving their set objectives; in social development and motivation setting for the viewer in

order to achieve its set objectives and goals. Social development programme is like mobilization

techniques. It informs persuades educate and enlighten. It can change the viewers beliefs attitude

and behaviour but for this social development programme to be effective on the viewers the media

producer must carry out audience research.

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1:3 Objective of the Study

This study has been arranged under the following objective:

1. To ascertain the impact of television in making social change in Emene community.

2. To know whether television (NTA) Enugu really enlighten the viewer on social

development.

3. To know whether NTA Enugu Network centre package programmes that will gear toward

development.

1:4 Research Questions

1. To what extent does Nigerian television Authority impact greatly on social development in

Emene?

2. To what extent do Emene community accept NTA Enugu as a vital tool for development?

3. How does NTA Enugu Network centre package programmes that will gear toward

development?

1:5 Research Hypotheses

H0: Nigerian Television Authority does not impact greatly on social development in Emene

community.

H1: Nigerian television authority impacts greatly on social development in Emene community.

1:6 Scope of the Study

The study is limited to impact on social habits of Emene community. The researcher would have

loved to study the whole community in Nigeria but due to time factors and financial constraint the

researcher is compelled to limit the study to only Emene community in Enugu. The scope of the

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study does not encroach into the period where the researcher has no knowledge of. It covers the

time frame when television took it in Nigeria but the actual scope of the study should lie on how

people (Emene community) accept social developmental programmes.

1:7 Significance of the Study

The researcher is of the opinion that many people might not know the importance of television

development programmes for social development how these social development programmes have

helped in changing the Emene community. Therefore the researcher wants to use this medium to

enlighten the television viewer to know the need for television and its powerful effect more

especially to the Emene community in Enugu to know the development programmes of Nigeria

television Authority Enugu (NTA) Enugu state.

1:8 Operational Definitions of Significant Terms

In the course of this study the following terms are defined based on my research topic which is

Television Development Viewer Perception and Community These following terms are defined

operationally.

Operational Definition

Television

Is a device used in entertaining informing motivating persuading and educate

Viewer

In this study viewers will be used as member of the public who watch television programmes

including the selected social development ones.

Perception

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The process by which viewers become aware of the change through the sense of sight and hearing

or it will be used to mean the ability by which television viewers becomes aware of the

communication message.

Development

This is the process/ ability for man or an organisation to achieve its set objectives and goals.

Community

Community is a group of people living together in one geographical area bound by one goal and

belief.

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